Product catalogue and business web platform for Layan Products.
Layan Products needed a professional online catalogue for B2B buyers and retail partners across Karnataka. PDF lists and WhatsApp image shares did not scale as product lines grew — errors crept into manual updates. Buyers expect searchable catalogues, clear specifications, and mobile browsing before formal quotes.
E26 Media built SEO-ready pages, category navigation, and layouts for trade desktop and field mobile use. Taxonomy workshops aligned site structure to how Layan sales and warehouse teams think about product lines. Individual product pages target search intent with unique meta titles and descriptions.
B2B enquiry paths stay prominent because trade sales start with specification questions. Admin workflows let Layan update SKUs without developer tickets for routine price or photo changes. Case study covers information architecture, B2B UX, SEO, admin training, and launch outcomes.
Scalable presence supports marketing and field sales with one authoritative catalogue URL. Architecture allows future checkout or dealer portals without rebuilding foundations. Sections detail spec pages, mobile share UX, SEO linking, and phased ecommerce roadmap.
Manufacturers outgrowing PDFs can reference Layan for catalogue-first platforms from Mangalore. Read on for enquiry capture, performance hosting, and sales adoption after launch. Contact E26 for B2B product platforms with SEO and mobile-ready layouts.
Client
Layan Products
Type
Product catalogue platform
Audience
B2B + retail buyers
Status
Live platform
Catalogue chaos to structured platform
Manual updates caused wrong specs in PDFs embarrassing sales on calls. No single link sales could share with prospects. Search engines could not index PDF attachments.
Web centralises descriptions, specs, imagery, categories. Live site always reflects approved data not ambiguous latest PDF. Catalogue became sales infrastructure not brochure.
Acceptance criteria for catalogue chaos to structured platform were agreed with stakeholders before execution began, so completion could be evaluated against defined benchmarks rather than subjective impressions. Staged rollout for catalogue chaos to structured platform included monitoring windows that allowed the team to correct course before changes affected every visitor or campaign dollar. Handover documentation for catalogue chaos to structured platform captured decisions and metrics so the client's team could sustain gains after the active engagement phase ended.
Product taxonomy
Navigation by category and use case for trade buyers. Structure aligned to warehouse mental models. Faceted browse scoped where attributes justified.
Stable URLs for bookmarked products. Breadcrumbs orient deep categories. Dealer-only categories planned with auth gates.
Acceptance criteria for product taxonomy were agreed with stakeholders before execution began, so completion could be evaluated against defined benchmarks rather than subjective impressions. Staged rollout for product taxonomy included monitoring windows that allowed the team to correct course before changes affected every visitor or campaign dollar. Handover documentation for product taxonomy captured decisions and metrics so the client's team could sustain gains after the active engagement phase ended.
B2B list and detail views
Spec density balanced with mobile scanability for field reps. Comparison tables use consistent units. Zoom imagery verifies finish before enquiry.
Optional spec PDFs from canonical data. Related products cross-linked. Enquiry CTAs on every product page.
Risk registers for b2b list and detail views listed dependencies, owner responsibilities, and rollback steps if key metrics failed to move within agreed timeframes. Training materials supporting b2b list and detail views were kept concise so non-technical stakeholders could understand what changed and why it mattered commercially. Quarterly planning sessions referenced outcomes from b2b list and detail views when prioritising the next optimisation cycle for the account.
SEO-ready pages
Unique meta per product and category. Clean URLs and internal linking for crawl efficiency. Schema where it helps rich results.
No thin duplicate pages. Search Console monitored post-launch. Refresh cadence when specs change seasonally.
We benchmarked seo-ready pages against pre-engagement baselines to quantify uplift in monthly reporting and justify continued investment in the channel. Review checkpoints during seo-ready pages prevented misaligned launches — each increment shipped only after staging validation and stakeholder sign-off. Frontline staff feedback after the initial seo-ready pages release informed practical refinements that pure analytics alone would have missed.
Mobile for field sales
Reps pull pages in client meetings without pinch-zoom. Share buttons for WhatsApp and email workflows. 4G performance validated on real devices.
Touch filters on large catalogues. Analytics show which products reps display. Web-first keeps data centralised.
Cross-functional workshops for mobile for field sales aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to mobile for field sales was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from mobile for field sales accelerated future campaign builds and reduced redundant discovery work.
Admin workflows
Staff add products and prices without per-SKU developer. Bulk import from spreadsheets at migration. Draft and publish prevents half-finished SKUs public.
Auto image compression protects mobile speed. Roles separate editors from site admins. Price change audit trail.
Cross-functional workshops for admin workflows aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to admin workflows was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from admin workflows accelerated future campaign builds and reduced redundant discovery work.
Enquiry capture
Forms capture SKU context and quantity interest. Notifications route to correct sales owner. Spam protection without blocking B2B buyers.
Thank-you pages set response expectations. Analytics on enquiry funnel per product. Sales feedback improves form fields.
We benchmarked enquiry capture against pre-engagement baselines to quantify uplift in monthly reporting and justify continued investment in the channel. Review checkpoints during enquiry capture prevented misaligned launches — each increment shipped only after staging validation and stakeholder sign-off. Frontline staff feedback after the initial enquiry capture release informed practical refinements that pure analytics alone would have missed.
Performance and hosting
Hosting sized for campaign traffic spikes. CDN for global imagery if exports grow. Uptime monitoring and backups.
SSL and security headers standard. Performance budgets as catalogue grows. Load tested before launch nerves.
We benchmarked performance and hosting against pre-engagement baselines to quantify uplift in monthly reporting and justify continued investment in the channel. Review checkpoints during performance and hosting prevented misaligned launches — each increment shipped only after staging validation and stakeholder sign-off. Frontline staff feedback after the initial performance and hosting release informed practical refinements that pure analytics alone would have missed.
Design and brand
Professional industrial clarity not consumer fluff. Photography guidelines for consistent angles. Typography prioritises reading specifications.
Print stylesheet optional for approvals. Accessible contrast on spec text. Brand colour consistent on CTAs.
Acceptance criteria for design and brand were agreed with stakeholders before execution began, so completion could be evaluated against defined benchmarks rather than subjective impressions. Staged rollout for design and brand included monitoring windows that allowed the team to correct course before changes affected every visitor or campaign dollar. Handover documentation for design and brand captured decisions and metrics so the client's team could sustain gains after the active engagement phase ended.
Phase-two ecommerce
Cart and checkout when Layan ready. Login-gated distributor pricing common phase two. ERP sync hooks documented.
Multi-language for export if prioritised. Scalability tested with large SKU counts. Catalogue-first launch typical for B2B.
Acceptance criteria for phase-two ecommerce were agreed with stakeholders before execution began, so completion could be evaluated against defined benchmarks rather than subjective impressions. Staged rollout for phase-two ecommerce included monitoring windows that allowed the team to correct course before changes affected every visitor or campaign dollar. Handover documentation for phase-two ecommerce captured decisions and metrics so the client's team could sustain gains after the active engagement phase ended.
Launch and adoption
SEO submission and analytics verified at launch. Sales trained on admin and enquiry monitoring. Email signatures updated to catalogue URL.
First-month analytics reviewed with leadership. Tablet demos accelerated client meetings. Adoption when sales trusted live specs.
Acceptance criteria for launch and adoption were agreed with stakeholders before execution began, so completion could be evaluated against defined benchmarks rather than subjective impressions. Staged rollout for launch and adoption included monitoring windows that allowed the team to correct course before changes affected every visitor or campaign dollar. Handover documentation for launch and adoption captured decisions and metrics so the client's team could sustain gains after the active engagement phase ended.
Outcomes for Layan Products
Scalable digital presence for growing product lines with authoritative URL sales and marketing share daily. SEO structure positions Layan for organic discovery as indexed pages and content depth increase quarter over quarter. Admin independence reduces developer dependency for routine catalogue maintenance — price updates, imagery, new SKUs.
Platform ready for ecommerce checkout or dealer portal without architectural rebuild protecting initial investment. B2B catalogue reference in E26 website portfolio alongside Alfiya and CleanPro for Karnataka prospects. Contact E26 to scope product platforms when PDF chaos limits your sales velocity and buyer confidence.
Cross-functional workshops for outcomes for layan products aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to outcomes for layan products was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from outcomes for layan products accelerated future campaign builds and reduced redundant discovery work.
Sales enablement and adoption metrics
Field reps trained to open catalogue pages live in client meetings rather than emailing outdated PDF attachments. Marketing updated email signatures and trade show collateral to feature single catalogue URL for consistency. Enquiry analytics showed which product categories generated most questions — informing photography and copy investment.
Leadership reviewed first-quarter metrics comparing enquiry volume before and after catalogue launch. Internal champions at Layan advocated adoption when peers saw faster quote conversations using structured spec pages. Sales manager feedback loop adjusted enquiry form fields to capture data reps need before first callback.
Cross-functional workshops for sales enablement and adoption metrics aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to sales enablement and adoption metrics was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from sales enablement and adoption metrics accelerated future campaign builds and reduced redundant discovery work.
Content quality and specification accuracy
Specification review workshops with product managers ensured web copy matched datasheets buyers rely on for compliance. Versioning process tied catalogue updates to supplier revision dates — reducing liability from stale technical data. Photography standards documented angle, lighting, and background so new products match professional existing imagery.
Duplicate SKU detection during import prevented two URLs for same product confusing search engines and buyers. Glossary of industry terms linked from spec pages helped buyers unfamiliar with Layan product category jargon. Quarterly content audit scheduled to retire discontinued lines and refresh SEO meta on top traffic products.
Cross-functional workshops for content quality and specification accuracy aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to content quality and specification accuracy was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from content quality and specification accuracy accelerated future campaign builds and reduced redundant discovery work.
International and export readiness
Hosting and CDN configuration considered Layan export buyers browsing from outside India on mobile networks. Currency and unit display conventions documented for future regional storefronts even if phase one India-focused. Hreflang and translation workflows outlined if Middle East or Southeast Asia distributors require localized catalogues.
Export compliance disclaimers on spec pages scoped where product categories require regulatory footnotes. Enquiry routing rules can direct international leads to appropriate sales owner when Layan expands regions. Architecture avoids hardcoded locale assumptions that complicate later multilingual dealer portal expansion.
Cross-functional workshops for international and export readiness aligned marketing, sales, and operations on what qualified success looked like before budgets were committed. Instrumentation tied to international and export readiness was validated in test environments so production analytics reflected real user behaviour, not configuration errors. Archive copies of creative, copy, and configuration from international and export readiness accelerated future campaign builds and reduced redundant discovery work.
Project timeline
Week 1
Product taxonomy, wireframes, content structure.
Week 2–3
Platform development and catalogue import.
Week 4
SEO setup, mobile QA, launch and training.
Problem
Layan Products needed a professional online catalogue for B2B and retail buyers.
Solution
Structured product platform with SEO-ready pages and mobile browsing.
Outcome
Scalable digital presence for growing product lines.
Key highlights
✓ Product catalogue
✓ B2B-ready layout
✓ Mobile-friendly
Web platformProduct catalogueResponsive design
Related questions
Yes — catalogue-first then cart when ready. Architecture includes integration points. Payment and tax scoped separately.
Login-gated pricing frequent phase two. Auth considered in initial build. Reduces email quote chaos.
Bulk import with cleansing workshop. Phased publish by category. Layan populated before launch.
