Case Study Details

Abhi Ruchi Sweets aimed to dominate local festive demand and increase both daily walk-ins and bulk order inquiries. The objective of the Meta Ads campaign was not just awareness, but measurable revenue growth through precise audience targeting and conversion-focused advertising.

We structured multiple campaign funnels based on customer intent — awareness campaigns for brand recall, engagement campaigns for festive promotions, and conversion-focused campaigns targeting store visits and direct inquiries. Detailed audience segmentation was implemented using local geographic targeting, interest-based layering (festivals, sweets, gifting), and retargeting strategies for previous engagers.

Creative angles were rotated based on occasions such as festivals, weddings, and seasonal events. We continuously monitored performance metrics including CTR, cost per result, and engagement rate to refine targeting and optimize ad spend. Budget scaling was executed during high-demand periods to maximize revenue impact.